Brilliant advertising

I first came across the name of this German advertising company in the "The 9th Annual Year in Ideas" issue of The New York Times Magazine. In "The Advertisement That Watches You", the article describes how Jung von Matt created a poster for a Berlin bus shelter that says, "It happens when nobody is watching". Using a camera and face tracking software, when you look at the poster you see a normal, pleasant couple. As you begin to turn away, the image changes to the man raising his fist to hit the cowering woman. A powerful statement against domestic violence! But Jung von Matt has lighter, equally innovative fare. Visit their Ideas section and click on their ads for some engaging treats: the Sparkasse "Walls", the Mercedes Benz" Dreams", to name a couple.